Our Story

We are a Belgian-based clothing and accessories brand, manufacturer and online retailer supported by millions of highly engaged social media followers and customers in 112 countries.

I started it in 2015 with a group of my high school friends. One of the most recognized brands. This growth comes from a commitment to producing innovative, effective performance apparel and expanding social impact, and above all a commitment to vision:

Before there is action, there is an idea.

We exist to create tools that help people unleash their full, incredible potential and put their ideas into action.

Be everything you think you are. Be a visionary.

We exist to unite the air-conditioned community.

Communities of artists and dreamers span the globe. We are a group of like-minded people committed to making our respective visions a reality.

Our products exist at the intersection of engineering and art. To stay on the cutting edge of both, we need to progress fearlessly and always be aware of the future. We are not future-oriented. We are the future.

Vision Being true to our vision and respectful of others in everything we do. This is where we turn ideas into reality. No ideas too big or too small.